Steelers Style

Built out the first dark mode on Amazon Shopping for NFL Steelers Fans. This store had 1.01M impressions within the first few days of launch.

Built out the first dark mode on Amazon Shopping for NFL Steelers Fans. This store had 1.01M impressions within the first few days of launch.

Amazon Shopping partnered with the Pittsburgh Steelers for Steelers Style, an annual charitable event featuring a live fashion show with players and influencers. As the sole IC designer, I led the UX and visual design for the brand store, creating a seamless online shopping experience that highlighted the event and its exclusive products.

Amazon Shopping partnered with the Pittsburgh Steelers for Steelers Style, an annual charitable event featuring a live fashion show with players and influencers. As the sole IC designer, I led the UX and visual design for the brand store, creating a seamless online shopping experience that highlighted the event and its exclusive products.

TIMELINE

August 2025 - October 2025

TEAM

Design Tech Manager, Product Managers, Art Directors, Business Development, Marketing

OUTCOME

The new dark mode brand store generated 1.01M homepage impressions, 74.3K visitors, and maintained a 1% abandonment rate. Its success also strengthened Amazon’s partnership with the Steelers and opened the door for future collaboration opportunities.

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