View in 3D

Improved a 3D experience that simplified product exploration and sped up purchase decisions on Amazon Shopping.

Improved a 3D experience that simplified product exploration and sped up purchase decisions on Amazon Shopping.

I redesigned Amazon’s 3D shopping experience to make product viewing more intuitive and accessible. Previously, customers were taken away from the product page to view 3D models—an isolated and underutilized feature. The new inline experience brings 3D directly into the shopping flow, integrating key product details within the model itself.

I redesigned Amazon’s 3D shopping experience to make product viewing more intuitive and accessible. Previously, customers were taken away from the product page to view 3D models—an isolated and underutilized feature. The new inline experience brings 3D directly into the shopping flow, integrating key product details within the model itself.

TITLE

2025

TEAM

Design Technologist, Product Manager, Engineering

OUTCOME

The redesign improved feature visibility and engagement, allowing customers to explore products in 3D without leaving the page. By merging product information and interactivity, the experience now enhances confidence and decision-making within the shopping journey. This set a foundation for future explorations with hotspots and product flythroughs across the app's touchpoints.

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