Lavender

Drove sales and installation rates with an AI e-mail assistant for the web. The customer base grew 10x.

Drove sales and installation rates with an AI e-mail assistant for the web. The customer base grew 10x.

Lavender is a technology company that applies AI and behavioral science to build software that improves human communication at scale. When joining this startup, Lavender had only one feature launched: the web browser extension that opened on e-mailing platforms such as Gmail. Lavender sought to address customer needs in order to increase tool usage/subscriptions and strengthen loyalty. As the sole individual contributor (IC) designer on this project, I was responsible for designing a new product ecosystem across web, mobile, and tablet touchpoints.

Lavender is a technology company that applies AI and behavioral science to build software that improves human communication at scale. When joining this startup, Lavender had only one feature launched: the web browser extension that opened on e-mailing platforms such as Gmail. Lavender sought to address customer needs in order to increase tool usage/subscriptions and strengthen loyalty. As the sole individual contributor (IC) designer on this project, I was responsible for designing a new product ecosystem across web, mobile, and tablet touchpoints.

TIMELINE

Jun 2020 - Nov 2021

TEAM

UX Researcher, Engineering, CEO, CFO, COO

OUTCOME

The new ecosystem of tools led to a direct 30% increase in customer productivity, an increase in installations from 2K to 30K, and the creation of loyalty customers.

LINK

PROBLEM

Based on 1:1 interviews with Sales Development Representatives, I uncovered that (1) sales reps struggled with crafting concise e-mails and (2) had difficulty finding information on their recipients to personalize their e-mails. Sales reps want to easily find recipient info and write personalized e-mails in order to increase email open rates and close more deals.

SOLUTION

Lavender offers users a suite of productivity tools that sit within the browser while a sales rep writes an e-mail. Along with these tools, data will be tracked for the day, week, and month, and be showcased on a sidebar alongside analytical dashboards. The AI will also take this data and provide user specific suggestions and coaching so sales reps can improve as writers over time.

Email Assistant
An interactive modal that highlights writing errors and offers AI-powered suggestions to improve clarity and tone. Real-time e-mail scores help sales reps write faster and more effectively.

Recipient Research
A tool that surfaces AI-summarized insights about prospects and their companies. It enables sales reps to personalize outreach by showing contact history, tone, and engagement context at a glance.

Sidebar
A redesigned sidebar that brings live analytics, recommendations, and notifications into mailing clients. It keeps sales reps on track throughout the day and connects to the full dashboard for deeper insights.

Dashboard
Tailored analytics dashboards for different sales teams to monitor performance and uncover trends. Managers can easily identify coaching opportunities and track progress across their teams.

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